In a retail store, interior design serves a measurable purpose: it should ensure that customers enter, move through, and linger. Furniture, in this context, is not merely decoration but rather a means of displaying goods and guiding customers.
The First Three Meters
The area directly behind the entrance is practically unnoticed by customers; they only orient themselves after passing it. Merchandise in this zone tends to be overlooked. It is advisable to maintain an open space there and a clear line of sight to a point further back: an illuminated back wall, a column with an object, or a console table with a few select pieces. This point draws customers into the room, and that is its precise function.
Pathways and Distances
Main pathways should remain at least 1.20 meters wide to allow two people to pass each other, and no less than 90 centimeters at narrow points. A common mistake is too little space between display units and the wall: customers avoid areas where they feel observed or cannot easily move aside. Furniture with visible legs appears lighter here and allows the eye to sweep across the floor, which makes the room seem larger.
Furniture Instead of Shelving Systems
The difference between a store and a boutique often lies solely in what the merchandise is placed on. A console table, a sideboard, or a display cabinet visibly elevate the same merchandise. A restrained material palette is suitable for this: brass, wood, and marble support the merchandise without competing with it. Bright colors in store design detract attention from the goods.
Changing Room and Waiting Area
The purchasing decision is made in the changing room. Three factors are decisive: a large mirror, side lighting instead of overhead lighting, as it is more flattering, and a stool or a shelf. In front of it, there should be seating for companions, otherwise they will wait in the way. An armchair is sufficient; it measurably extends the dwell time.
Frequently Asked Questions
Why should the area behind the door remain clear?
Because customers need the first few meters for orientation, and merchandise there is overlooked. A clear space with a line of sight to a point further back is preferable.
How wide must pathways in a boutique be?
Main pathways should be at least 1.20 meters wide, and narrow points no less than 90 centimeters. Customers avoid cramped areas between display units and the wall.
What belongs in the changing room?
A large mirror, side lighting instead of overhead lighting, and a shelf or a stool. In front of it, seating for companions.
Consultation by an Authorized Dealer
Casa Luxury is the interior design world of an established, authorized Eichholtz specialist dealer. We are listed in the brand's official dealer directory and support commercial projects from selection to delivery, both online and in our showroom in Essen. For project inquiries, please write to info@casa-luxury.de.
Furnishing a Boutique: Displaying Goods, Guiding Paths, Lighting: Models from the Collection
A selection from the areas discussed on this page. Each image leads to the product page.
Further in the guide: Eichholtz in Commercial Projects · Club and Bar · Hotel Furnishings Overview · Brass